Many small businesses are missing a trick when it comes to their email signature. This article will detail three tips that can help you leverage the space in your email signature to help drive more business and a consistent message to your clients. As a bonus, I will also detail the steps necessary to manage email signatures across all of your employees and team members with the click of a button.
First, though, we have to address the elephant in the room, and that's that most (including myself) ignore our email signatures. When was the last time you replied to an email from your mobile device, and the default "sent from iPhone" or similar was stamped at the bottom of the email? Yes, that was me until I found out about cloud-managed email signatures. Before the tech, let's explain some of the business benefits of managing email signatures in the cloud:
#1 Business & Employee Identity
There are some basics your email signature should have no matter what device you send from.
- Your Direct Dial (Cell/Mobile Number)
- Your Full Name
- Title within the business
- Social Media Links to your business pages
These four items are crucial, but I believe the 1st on the list (your direct dial) is probably the most important. When was the last time you tried to get hold of someone on the phone but only had their email? An easy win here for your and your contacts. Include your direct dial our of courtesy.
#2 Marketing Promotions & Awards
Your marketing department will love you for this one. Still, the email signature space is an ideal opportunity to help promote current marketing campaigns or annual awards your business may have received. As an added benefit, if you choose the right email signature management software, it will track how many clicks your contacts make on your promotional material.
#3 Manage across all devices
Managing email signatures across all of your devices and employees can easily be accomplished with this right software. In the IT business, we tend to use a system called active directory. Part of a business's server infrastructure is also included within cloud solutions like Office 365. The directory is the location where job titles, telephone numbers, and contact details for all users within an organization are usually stored.
Cloud-managed email signature software taps into this directory, allowing for a one-click integration between the directory and stamping all emails sent from any device linked to your business. The beauty of this system is that there is no need to manually set up every employee's phone, laptop, tablet, etc. All the information is managed in the cloud, and the system is deployed with one click.
Ready to take your email further?
If you want further information about how your business can take advantage of email signature management software, get in touch with us.